Why you need to do local search engine optimization?

Local search engine optimization – aka Local SEO – is the practice of optimizing a local brick and mortar business for location-based keywords, such as “dentist near me ”. A strong local SEO strategy is key to driving more people to your physical store, restaurant or office whether you have one location or many.

Here are 10 SEO facts showing why you should be doing Local search engine optimization:

• 97% of people learn more about a local company online than anywhere else.
• 4 in 5 consumers use search engines to find local information.
• 46% of all Google searches are looking for local information.
• 72% of consumers that did a local search visited a store within five miles.
• Search result information will send 70% of consumers to a physical store.
• Local searches result in purchases 28% of the time.
• Near me” or “close by” type searches grew by more than 900% over two years.
• 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
• 78% of location-based mobile searches result in an offline purchase.
• 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale.

Local Search Engine Optimization: More Important Than Ever

SEO algorithm changes quite rapidly. You never know when search engines like Google & Bing will bring new features on its SERPs for local searches, and how it can impact your business. That’s why it’s critical to always stay on top of local SEO. By implementing Local SEO best practices, you will ensure that your business doesn’t just take advantage of high-potential local searches but also has a solid foundation when new SEO features are introduced by search engines. And if you don’t have the bandwidth to do Local SEO, you may want to look into our fully managed Local SEO service – that drives keyword ranking increases through an advanced, customized local SEO process.

Our Local SEO services includes everything from claiming a business listing to citation management. It also extends to online reputation management (mention and review management), local-centric social media engagement, and beyond.