Why to use Infographics in Digital Marketing

Huge amount of information is clogging the digital world daily at random speed. Everyday, we are producing around 2 million web creatives e.g. articles, reviews, infographics, stories, videos etc. People are generating  500 million tweets per day only on Twitter. Similarly, there are around 5 billion users watching videos only on YouTube any given day.

Certainly to stand out and attract target audience a creative representation of information is a must. As humans we have the ability to visualize things. We take in information through all our senses (touch, smell, see, hear, taste). But the vision is the most significant sense of all. Graphically represented information stays within our brains for a longer period. Information when combined with captivating images, texts, and videos attract and engage more audience. This form of content representation is called an infographic.

Infographics in Digital Marketing

Infographics have come a long way since its first use in 1626 by Christoph Scheiner in his book “Rosa Ursina sive Sol”. The digital world has seen an incredible growth in the use of infographics as a novel solution to present information in a concise and appealing manner within the last 5 years. There are three parts of an infographic the visual, the content and the knowledge. The visual part is made of colors and graphics. The content part is made of the stats and facts about information or data. The most important part the knowledge is a resourceful insight into the data.

Here are five top reasons to use infographics in digital marketing.

#Reason 1: To get the attention of your target audience

We are visual creatures: 50% of the brain is dedicated to visual functions. Human brain process visuals faster than text. In fact 90% of visual information remains in the brain for a longer period. That is why we are attracted to an infographic than a plain lengthy text with the same content.

# Reason 2: To increase your brand awareness

“Infographic keeps people’s interest by lending a storytelling and visual element to what can be sterile research.” – Caitlin McCabe.

Research shows that visual information is more striking and memorable than textual information. Creating infographic is a foolproof way to carve your brand story in your target audience’s thought.

A well-structured infographic with your brand information helps you to penetrate into your niche industry, helps in getting recognition from audiences all over the world.

# Reason 3: Boost SEO

Today, ranking higher on search engines is critical for any business. Thus, boosting SEOt efforts is a must. To score higher rankings there are a number of factors to work upon. And links from authority sites is one of them. A beautiful, content-rich infographic can help you get links from the authority sites. Backlinks from authority sites certainly help in boosting your search engine positions.

# Reason 4: Increase your subscribers and followers

People come to the internet to access information on various topics, subjects and areas of their interests.

A social media page that use infographics to educate its audience with clear and concise information about its company, products, ethics, work culture etc. wins over the maximum hearts. Notably, digital marketing campaign that utilizes graphical information gets around 12% increase in the number of followers and subscribers.

# Reason 5: Show your Expertise

Graphical representation combined with insights make statistical data easy to understand. It requires you to compile and collect relevant data, write compelling text, and represent them in an effective visual display. Infographics can make difficult topics easy and fun to understand. As a result, facts, figures, and insights showcased in an infographic demonstrates your expertise and authority in your niche.

Key takeaways

• Infographics break up a complex subject making it easier to understand and remember.
• Facts & figures establish authority and expertise.
• Visuals help readers process the content more efficiently.
• Infographics help in boosting search engine rankings of websites.
• Infographics also enhance your brand awareness.