It’s been an action-packed year for SEO. The search engine optimization industry witnessed some major changes with the implementation of GDPR. The new AI progresses an augmented emphasis on Expertise, Authority, and Trustworthiness for web content. This is the revolution period of the industry. 2019 is going to be a history changer for SEO.

5 SEO trends for 2019

Here we are listing the top 5 SEO trends for 2019 to help you plan your strategies for maximum results.

1. The king content continues to reign.

   

   Content is King – 2019 SEO Trend

   As the old saying goes Content is the king. Yes, the king content is going to be the vital factor to rank on top search engines. The latest content trend is to keep it fresh, captivating, engaging, edifying, relevant and helpful for the readers.

   Latest & Fresh Content will trend to top chart the ranking race: 

   You must keep updating your content at a regular interval of time. Google love new and fresh content with brand signals. With the enormous growth in the number of websites across the internet (billions in number) delivering information on similar topics, and subjects search engines also love to fetch and show the best relevant results to its audience.

   In order to maintain the trust factor of its audience the search engines also are becoming tough for the webmasters who fail to provide the relevant and quality content on their websites. While updating your content, put yourself in the shoes of your audience.

   What would be your reaction if you are directed to a website with irrelevant, low-quality content putting up a lot of scrap around its pages? “Oh this is not what I am looking for Google; show me some good and better results for the topic. This is my general reaction to the pages that are not able to satisfy my answers. Likewise, you can lose the best potential customer if you are not focused to generate high-quality informative content.

   Captivating and Engaging:

   Be as creative as you can while producing content. Remember your content should not only be fresh but it should also be able to engage your audience. Work on your vocabulary, writing style, and content presentation. Relate with your customer; tell them their requirement of your product. Enlighten them with the best features and services you are offering. Just be their friend and let them know you are there to sort out their problems. Use relevant and creative images to magnify the appeal of your content. Remember to adhere to the latest image guidelines set by the search engines for SEO.

   Relevant:

   You are the best source of information about the product you created for your audiences. Indeed your keywords and web content had to be relevant to the product you are selling. Relevancy here not only addresses to be the teacher of your own product but also be a representative of the searcher who comes to search for the kind of product you sell. Research the keywords, key phrases and trends users across the globe are following. Use popular tools like Google Trends, UberSuggest for researching your keywords.

   Helpful:

   Imagine yourself ending up visiting a Chinese restaurant with friends when you were craving for Indian food on the streets of a European country. My point here is if you are writing informative content to address the problems faced by global users. Keep into account the most helpful information to be shared in the content. For example, if you are writing a review of the book you just finished up reading. Consider explaining the summary of the book with the introduction of story characters and how they grew up in the story. Give a bibliography of the book to acknowledge the publisher and the author of the book. This also increases your own credibility in terms of being a genuine reviewer.

   For more ideas on keeping your content and SEO in sync please read Neil Patel’s blog post Why SEO is all about content marketing

2. Keep it Secure:

   The recent data breaches from top companies like Google Plus and Quora has certainly made the internet user gradually more aware and careful about their personal data and privacy policies. The General Data protection regulation aka GDPR law enforced by Europe along with Google’s recommendation for https websites is going to be the major factor in ranking your websites. These new laws and guidelines will lead to new SEO patterns, rules, and techniques.

   If you really want to be ranked top in 2019 you must adhere to the copyright guidelines, the secure https server, and GDPR. This will not only make the search engines happy but also improve your trust factor among your clients.

3.  Mobile first in the race first

   With the rapidly growing users of smartphones across the globe it has become mandatory for the webmasters to make their websites mobile friendly. The search giant Google too took a step further by introducing mobile first indexing algorithm this year, to provide its users with a better searching experience with their changed search platform.

   Mobile first index algorithm states that Google will now employ the mobile version of your websites for generating search results. In that scenario, you need to be updated with the latest user-friendly mobile version of your websites. The mobile first index has initiated the urgency for speeding up your website, the website design and content layout modifications, the user experience on your website. These are some of the major factors that directly affect your website bounce rate and your top position worthiness.

   

   Image Credit Think with Google

   To safeguard your position among the top rankers in search engine results from its high time to adhere and implement the mobile-friendly version of your websites. Refer the latest benchmarking insights to make your website mobile friendly.

4. Impress Alexa like a real person

   Though conversation with voice assistants sometimes result in weird and the most comic talks yet the stats for the voice search by topmost companies shows a rapid increase in the graph. As per the Gartner 30% of global search; would be accomplished without a screen. The voice search data shared by Google also highlights some very noticeable facts.

   And here is the most important and focal data for SEO

   

   Image Credit Think it with Google

   

   Think With Google

    

   With that whopping figure of search usage of natural language, it is a clear indication of revolutionizing the whole optimization industry. The death of SEO is already been triggered and discussed by many leading sites. But this is not the death of SEO. It is the rebirth of the optimization industry.

   The optimization shift is to utilize key-phrase with the addition of keeping its natural expression. The content optimizing techniques that worked earlier is not going to work in the future. You have to be creative, experimental, and bold and off-course decorous for voice assistant while optimizing the content. Keep it natural means to use the simple conversational language in optimizing the content.

5. The most happening would speed in the race

   Gear up your social media engagement techniques to impress the voice search. As per Brian Deans research, the most shared content ranks higher in the voice search. Again emphasize here is to share content that is relevant and valuable to the user.

   Writing anything just for the sake of your love for writing is not going to work out. You have to be informative to engage with the audience. Content that is written in the right tone and adheres the problem of its audience is likely to get shared across the various social platforms. To improve ranking you need to publish useful content for your audience.

   Your work does not end with publishing the content, your connection with your audience also helps in boosting your social engagement rate. One of the best examples of connecting with your audience is Neil Patel’s blog. I am amazed to see Neil’s dedication in answering and replying to each and every comment on his blog post.

Conclusion:

With so many new algorithms and factors to consider, search engine optimization is definitely not going to be the same as earlier. One needs to be technically sound, creative, innovative, experimental and updated with the latest algorithm updates.

Consistency and perseverance will play a vital role to improve your ranking on Google.
The relevancy and usability of the content for its end user would be the benchmark to score high rankings.

You need to be active on various social media platforms to increase your social media engagement rate and thereby your search engine rankings.