Social media has emerged as the most powerful tool for making any business profitable. It is one of the best cost-effective media for any business to embark its presence to the world; but only when utilized in the most effective manner. Social media is not only about posting attractive pictures. You can tell your brand story to engage your customers. Your brand social media campaign must tell your story in a unique, effective way to create a long-lasting impact on your audiences.

Social Media Best Practices

We are happy to bring a list of six social media practices for startup’s to follow:

#1 Your Company Bio/About Us Information

Your Company’s bio is probably the first impression of what you are and what you do that your potential customers see on your social media pages. Pay attention to write a creative, effective and unique brief of your company profile with best keywords included to secure not only a potential customer engagement with your page but at the same time top search engine rank positions also. Define the products and values of your company in a few simple but effective words.

#2 Know your target audience

Identify your target customers and plan your social media campaign accordingly. Research the demographic usage trends of various social media platforms and launch your campaign on the one that best fits in your target audience category. For example, if you are targeting B2B clients for your business use LinkedIn and to engage your customers and have online discussions with them use Twitter.

#3 Create identifiable Hashtags

Hashtags allows you to craft niche topics while cutting down on the number of characters in your post. Create simple and unique hashtags using commonly used words by your target audience. This’ll certainly help your audience to connect and engage with your brand. Also, prefer using one single hashtag to make the most out of any social media campaign. It enhances the incredibility and credibility of your business product. A simple, creative, and unique hashtag have maximum chances to become a trending one on a social media platform.

#4 Go Graphical

People are more attracted towards an interesting graphic than on an article based text. Plan and design your content utilizing different media like video, images and infographics to attract the attention of your target audience. Also, use fonts and color themes that represent your brand in your content presentations.

#5 Simple and short

We all understand you can talk and write an encyclopedia about your business. But digital customers are focused to get their solutions at the very first glance. So develop, smart and crisp ads highlighting the best use of your product. You will definitely lose a good potential lead if you are not precise. Therefore, present your social media message to customers in a simple short easy to understand language and presentation.

#6 Respond to your audience

Be attentive to your clients’ request. Listen and understand their problems, views, and opinions. Respond to the queries raised by them in a positive, polite manner. Give a relevant and unique solution for their queries. Let them identify you as the best problem solver with excellent knowledge. A positive conversation with audience helps to retain the existing clients.

To conclude, I can say social media is a great tool for advertising and generating revenues for businesses. Follow the above tips and start making the most of your social media campaigns. If you need assistance we are ready to help.