Responsive Website Design: Why You Need It?

Though Responsive web design or RWD has been around since early 2010, still internet crowded with Non-RWD websites. With the emergence of mobile first indexing strategies by search engines, it is more important to switch to RWD. Strangely, many small businesses are still cloudy on why they should switch to responsive design. So I decided to write this article.

Today we are witnessing an unprecedented rise in the use of smart mobility devices. People are no longer searching the web just on a PC – they are using smartphones, laptops, tablets, and even smart TVs. You’d be doing yourself an enormous disservice if your website is not designed to respond and adjust to screen of different mediums. One quick way of doing this would be to use a responsive website design.

If you think you can do well without a responsive website design you should consider the below given stats and reasons. This article revolves around the importance of implementing a responsive design onto your website.

Source: Blue Fountain Media USA

Provides a Seamless User Experience

In unresponsive design, desktop viewers might have no problem viewing your website, but the same cannot be said for mobile-users. Unresponsive design usually distorts the way your website appears on devices like smartphone, and tablet.

Texts are jumbled, images do not align, bad navigation and users have to scroll through numerous pages in search of the required information. This makes it painful for users to use your website smoothly and seamlessly.

After such an experience, do you think users will come back to your website? I didn’t think so too. To avoid such scenarios, it’d be worthwhile to evaluate your website design and make it responsive. The benefits that will accrue to you at the long run, will offset whatever you’re going to spend on it in the beginning.

Adapts Easily To Any Screen Size

Another benefit of having a responsive website design is its ability to adapt to any screen size.

With such a design, you’re way ahead of competition. And it positions your website to seamlessly cater to numerous devices with which users might be surfing the internet. Your website can automatically adjust itself to suit each screen, be it any smartwatch, IoT device, or smartphone etc.

Increased Traffic From Mobile Users

Few years back businesses used to create two versions of their website. One to cater to desktop users, and another for mobile users. Many businesses still do this today. But with stratospheric rise in the viewership from mobile users, having two separate versions of business website is a time consuming and costly practice.

Today, you can have just one great responsive website that is ready for all devices. This ensures that you retain your mobile viewers.

Noteworthy, 45% of users aged 18-29 are using their mobile phone daily to search the web and 70% of such searches lead to an action within an hour. So, a responsive website design help tapping into the market of the younger generations while also providing better conversion rates.

Lower Cost And Website Maintenance

Another benefit of using a responsive website design is: it requires lower maintenance cost in comparison to running two versions of one website. However, responsive design is relatively expensive in the beginning. But the reduced cost of maintaining two versions does add up.

Besides, responsive website takes less time to setup. And it’s easy to maintain one responsive website than maintaining two versions of the same site. Responsive-design frees up more time for you to dedicate on other important areas of your business.

Responsive Website Design Improves SEO

Responsive websites have a greater chance of ranking high in SERPs. Google and Bing recommends a responsive website design pattern. The ‘user focused’ UI & UX design with high-quality content could increase your dwell time. This in turn, make users stick around for the long run.

The Conclusion

Not adopting a responsive website design will lead to serious damages to your business. Users visiting a website with slow load times will turn away. If your website’s content is jumbled while surfing on mobile devices, user will think your business isn’t credible.

Therefore, re-designing your business website to be responsive is the need of time. It will lead to more opportunities – like increased conversion, better ranking on search engines and offers overall better user experience. Today, Internet moves fast, and if you miss the responsive website designs then you’re going to stay under the curve and ultimately impede your business.