“Design is not what it looks like or feels like but it is how it works – Steve Jobs”
The world is full of creative things. A designer sees creativity in everything, unlike a scientist who rationalizes science. And when science and design come together, great logos are created. Speaking of logo design trends, I have always loved the fact that they are constantly changing. When it comes to logo design, even top companies do not hesitate to update their sign, to look trendy and lively, while maintaining business identities.
The life cycle of trends varies, depending on the technology, trending art, colors, and fashion in a period. While some logo trends last only for a few months. Some might stay over a period. Others may disappear and return later. Today, I will be discussing some logo design trends for 2020. We will witness a combination of current popular trends with older ones returning.
The logo is the expression of business, values, and cultures. While, some of its important uses are business classification, marketing, and brand loyalty. The most important purpose of any logo is creating a business identity.
Before discussing, the design trends, let’s have a quick look at the most essential components of a logo. And they are, simplicity, uniqueness, versatile, striking, remarkable and relatable. Trends are an equally important factor to consider when designing your business motif. As they would reflect your business ready to adapt to the modern era.
Let’s dive together to have an insight into logo design trends for 2020
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Responsive logos
The era we are living in is a mobile era. And it’s rapidly growing with the daily addition of new mobile users. With different screen size mobiles, smartphones available in market-responsive designs are mandatory for businesses to look good online.
The modern, dynamic and responsive logos look and work in different ways in different conditions. Brands like Disney use different logo versions for different screen sizes.
In fact, the designing of websites, and graphics with mobile screen responsiveness is a standard these days. No doubt, the responsive logos will keep trending in 2020.
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Gradient color logos
The spectrum of colors in the sky, noticed after rainfall, the very beautiful rainbow symbolizes positivity. Gradients are color spectrums that make colors look brighter, lively and composite. 2020 will be a year of gradient logos.
A fusion of 3D and gradients would evolve in the coming year. A good opportunity for designers to play with colors, shadows and depth effects while creating captivating and remarkable designs.
Did you know it was Instagram to popularize gradient trend in the year 2016?
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Geometric Shapes
Geometric Shape in Adidas logo.
A unit of mathematics geometric shapes is used in creating warm and vibrant designs. Graphics are created to tell brand stories with meaningful shapes. And shapes are given designs, looks and features to speak eloquently for a brand.
While geometric shapes are a great medium to represent the ease, simplicity, strength, stability of any business. They also help businesses create a modern and sleek appearance to stay abreast of the latest trends. In 2020, the geometric shapes logos will stay trending and evolve more strongly than ever before.
Some common meaning of geometrical shapes
- Rectangle and Square – competence, power, and expertise
- Triangle (upright) – stability, and change
- Triangle (inverse) – variability
- Circle – endurance, security, and standing out
- Organic and Spiral – elegant and creative
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Creative letter logos
A logo generally conveys an obscured meaning with its layout. A fusion of creative letters with shapes and graphics, to make the business symbol speak for its brand.
This trend is already popular among designers. We can see many businesses choose creative letter logos as their symbols. -
Typography logos
Simple text-based Amazon logo
Companies like Amazon, Google, CNN, Yahoo, FedEx, etc. have logos in their brand names.
And this simple yet effective typography logo trend will further grow. In 2020, companies would use the resourcefulness of this trend. Text-based symbols are easier to remember as they actually identify the brands they represent.
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Animated logos
Animated logos are already trending in the digital world. The animation is the art of making graphics lively and interesting. 2020 will witness 2D and 3D animated logo trends.
Courtesy – Animated logo of Google
With the development of new technologies, the designers are creating artistic and elaborated signs. The brand stories are narrated via animation. Different versions of animated logos will be used on multiple platforms.
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Fine Line logos
Fine lines are popular logo design alternatives. The popularity and success of fine lines will thrive in 2020 as well. Lines are the major design element their utility scope is wider than just charts. Lines can be effortlessly altered and directed to outline figures, texts, and shapes. Let’s look what a simple line can signify
- Straight-line articulates structure and order
- Intersecting lines create intensity and depth
- Curved lines convey clarity.
Hence, a line logo can more impactfully tell a brand story.
Conclusions:
Trends arise, disappear and may come back. But the key to creating an efficacious and successful logo is keeping it unique, naive, and pertinent to brand identification.
While it is unfeasible to follow all the trends. But to be aware of what is popular is always good to understand your logo update requirements and necessity. It also helps you in choosing the best sign for your brand. With the trends update you have the inputs to identify your competitor’s design trends. This can give you an edge by providing insights to select the most distinguishable logo for your business.
You might want to know more about WeCT web designing services. Contact +1 (201) 730-1145 to allow us to help build your online presence.
About the Author: Bhumika Goel
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