Is your website 3 or more years old? Is it not bringing new leads? If so, it’s time for an upgrade — and WeCT can help. When it comes to website redesign checklists, we’re at the top of our game, and we know how to get things done.
WeCT Website Redesign Checklist
This website redesign checklist will enable you determine exactly what you want in a website, and it includes some website redesign tips to include in your redesign project plan so you can ensure your website ends up looking amazing. Let’s jump right in!
Start with the moment of truth – assessment of current website
Make a list of everything that you find wrong with your current website. This list must include everything from design to verbiage and everything in between.
Creation of such list will help you realize what you want to change about your website aesthetics and can help you uncover other problems with your website that could affect user experience or website performance.
For example, you may find that your pages have slow load time. If this is true, it’s not necessarily a part of the user interface design (UI), this problem alone can keep people from staying on your website or increase your bounce rate, so you should make a note of it in your website redesign project plan.
After completing your website redesign list, you can circle all the issues that are strictly design related to focus on. Other issues, should be saved for your next website update initiative.
Focus great user experience
Okay so you’ve created a to-do-list of aesthetic design issues that you’ve found on your website, and you can’t wait to fix them up. But before you get started, remember experience bring people to business — you need to come up with a game plan.
Start with focusing on the circled items in your list. Brainstorm some UI elements that you’d like to implement instead of the current ones.
For example, maybe you may want to streamline your sites navigation bar or your list may have aesthetic complaints like color of your text or background, fonts or images you want to change, write a suggestion of how you might want to fix these issues.
Hire a reputable website redesign agency
If you have experience with web design and time, there’s no problem with completing your website redesign project on your own, however, if you’re new to the world of web design or if you are busy in other critical stuff, it’s best to leave it to the professionals.
Not only can they create a high performing website for your business, but they can work with you bring your ideas to life. Not to mention, they can probably deliver new design in far less time than you can and save you precious time along the way.
If you decide to search a website redesign agency, find one that has a well-rounded portfolio that features designs that you enjoy. You’ll also want to be sure to chat with them on the phone before signing any contracts and get a custom quote as well.
If you’d like to speak directly with a web design specialist about our website redesign services, feel free to give us a call at +1-201-201-9129
Communicate your redesign goals
To get a website of your dreams you need to properly communicate what you’re looking for in a website design. Sit down and chat with your web designer about the list you’ve made and let them know how you’d prefer to change up your website to better fit your style.
Let your website designer make suggestions. They’re the professionals and will enhance your design ideas — we encourage you to be open-minded!
Make sure you share any style guides that you currently have so that they’re able to implement your existing color scheme, fonts, and styles into your website redesign plan.
Give your designer feedback on the design
Professional website designer will likely start by creating a wireframe, or a watered-down version of your new website design. Here you need to convey what you like and don’t like about new design so that you can land on a perfect end product.
If required they will make necessary changes and build the final product, and now it’ll be time for launch!
Live user testing
After your new website is live, it’s time to do some user testing. This can help you understand user behavior on your website which can help further determine what users think about your website.
User testing can help you determine the small details that can make or break your design in the eyes of your audience.
Implement miscellaneous, non-aesthetic changes
Back to where we started – the website redesign checklist – where we told you to write down everything that you wanted to change about your website?
Now is the time to act on the things that weren’t circled or were purely aesthetic.
For example, you may have in your list things like:
- Outdated SEO initiatives
- An unsecure website
- Contact info update
- Outdated content
- Outdated title tags and meta descriptions
- Slow-loading pages
These items aren’t necessarily related to website design, but if you’re working with a full-service digital marketing agency like WeCT, they’ll be able to help you with these initiatives as well.
How do you know it’s time to redesign website?
Here’s how to determine if it’s time for a change your web design.
You haven’t touched your website in years. Shelf life of normal website is 3 years or less depending on the nature of your business.
Technology and user expectations keep changing, it’s difficult to keep your website modern without updating it regularly.
If you can’t remember the last time your website had a little makeover, surly it’s time to redesign it.
Search engines and website visitors love fresh, modern websites with valuable content and slick functionality.
Outdated sites are least preferred and positioned last (if ever) in search engine result pages.
Even if it’s only been two years since your last redesign, you’ll still want to take these website redesign tips to heart.
You introduced new products and services; your website should reflect that!
If you’ve changed business locations or changed your branding, your website should reflect that, too!
Your website isn’t mobile-friendly
Your website should be a lead generating, a growth machine — and if it’s not, you likely need a website redesign. Obviously, many factors may contribute to a lack of website traffic and lead generation, but web design alone can make a huge difference.
Even if your website design isn’t the main cause of your low traffic and leads, upgrading your design may change the story.
Your website is your online identity and essentially a virtual business card, so if it doesn’t match your business avatar, it’s time to consider website redesign.
You might have enjoyed our website redesign tips and jotted down some notes on our suggestions, but if you’re not sure you can work through your website redesign planning guide on your own, WeCT is here for you!
Contact WeCT to help you complete your website redesign checklist. Check out our portfolio to see more of our success stories!
Need cloud hosting for your website? We recommend WebMeOnline.
About the Author: Lorelyn Candido
Recommended for you
Re-imagining businesses through experiences
We are a full-service digital agency with leading capabilities across digital – from web design to development, branding to marketing, cloud transformation to security. We create human-centered and future proof experiences – enabling transformation, ensuring sustainable growth.