WeCT insights, design thinking and ideas
From digital experiences, to digital marketing, path to business resilience and ideas for 360° value starts here.
Digital Marketing Forces Shaping The Future
The digital marketing landscape is fast evolving and these forces are shaping the future: Artificial Intelligence backed content for better customer experiences: Marketers need to [...]
WeCT intelligence
Bold thinking and application of new technology that address key business challenges
Rich snippets | Enrich your google search appearance with structured data mark up
What are rich snippets? Google Search results are embraced with different display styles and appearances. Rich Snippet or Rich Result is a google search category that includes search results enhanced with graphical elements like thumbnail [...]
How to optimize content for Google’s Featured Snippets?
Google is continuously updating its search algorithms to make search a better experience for its users. Featured Snippets are one of the elements that are introduced in GSP. Google search page is significantly improved in [...]
Understanding Google’s BERT update and how will it impact search.
Did you hear about Google’s latest and most important BERT update? Chances are yes, of-course, BERT is buzzing around the whole internet, so how can you be not aware of it. But why everybody giving [...]