WeCT insights, design thinking and ideas
From digital experiences, to digital marketing, path to business resilience and ideas for 360° value starts here.
The Charisma of Featured Snippets
Since its introduction, Google's featured snippets are popular to provide direct answers. For obvious reasons, Google search’s featured listing means enhanced visibility, credibility, and qualified [...]
WeCT intelligence
Bold thinking and application of new technology that address key business challenges
Empowering Black Owned Business & Women Owned Business
The world is changing — and COVID-19 is no longer a main focus. In fact, there's a much bigger problems to be solved: Bring back the economy up! Small businesses are the backbone of any [...]
Google’s May 2020 Core Update: What It Means For You
On May 4. 2020, Google rolled out a major update to its search algorithm. Google call it a “core” update because it’s a large change to their search engine algorithm, which means it impacts a [...]
Living Business: Time To Activate Brand Purpose
What is Brand Purpose? A brand purpose is essentially a brand’s reason for its existence beyond making money. It adds value not just to the lives of customers but to society as a whole. Having [...]