Improve Your Bottomline With Professional Web Design Services

Ever thought why you should invest in professional web design services?

In today’s digital world, your website is the first touchpoint your audience has with your business. According to a Stanford study, almost 95% of a user’s first impression of your business relates to web design. If the user does not like your website, they tend to bounce to competition and this can have an immense impact on your company’s bottom line.

Moreover, 57% of internet users said they won’t recommend a business with a poorly designed website on mobile. 38% of website visitors will stop engaging with it if the content or layout is unattractive. 88% of online users are less likely to return to a website after a bad experience. 75% of internet users admit to making judgments on a band’s credibility based on the company’s website design. That’s why businesses need not only reevaluating their website’s design but also partner with a professional web design agency, just like WeCT, that can design a custom website that drives sales for your unique business.

If you’re still unconvinced about why you need professional web design services, there are several critical factors to consider. For example, you can increase your conversion rates, competitiveness or user experience, and search ranking. These factors could have a direct and positive impact on your revenue, market share, and growth. Let’s talk more about the specific benefits of web design services.

Achieve Your Goals Fast With Professional Web Design Services

1. Increase Your Conversion Rates

Your website conversion rate is the percentage of your website visitors that complete a desired goal out of the total number of visitors. It is the number of conversions divided by the total number of website visitors. For example, if your website receives 400 visitors in a month and has 100 sales, the conversion rate would be 100 divided by 400, or 25%.

A conversion can range from a user making a purchase on an e-commerce store to signing up for an email newsletter or filling up the contact form — it’s always unique to your business goals. No matter what’s your conversion goal, the high conversion rate can be achieved with professional web design services.

Why?

Today, 81% of people search online before they make a real purchase (source Impact) – most conversions relate or include website interaction. For example, maybe you want to drive more visits in your brick-and-mortar store through local SEO — for reference, 88% of searches online for local businesses on a mobile device either visit or call the business within 24 hours (Source: Nectafy). 80% of local searches convert within the average time between a product search and an online purchase is 20 days, 26 for Amazon (Source: Word Stream).

If your website is outdated and has poor usability or user experience is not up to the aspiration of your target audience, it’s impacting the first impression and creditability of your brand. That first impression shapes not only user opinion of your brand or business but also their decision when it comes to visiting your physical location, making a purchase, or joining your email list.

With a user-friendly website that’s modern and intuitive, you can create a positive first impression with your target users. The website experience alone can make users more likely to convert, whether by visiting your physical store the next day, requesting a quote, or becoming your email newsletter subscriber.

2. Optimize Your Website User Experience (UX)

By focusing on the website’s user experience (UX) to cater to human behavior that we can control, we can create an easy-to-use, efficient, and pleasing website. UX is about creating a digital interface that works exactly as your target user expects. The interactions are naturally intuitive and so well organized that users don’t even have to think. They just touch, watch a video, read, scroll, and otherwise interact until they reach the conversion. When it comes to web design, your online visitors are your prospects or customers. Therefore, you need to make sure your website displays all the elements, information, and offers the level of interaction that will keep your visitors always coming back for more.

A website’s UX offers an impressive return on investment (ROI) for businesses — $100 for every $1 invested, on average. On the other hand, businesses that ignore UX testing face huge opportunities lose like 90% of users shop with a competitor after having a poor user experience on a website.

With professional web design services, you can provide your website users with the best experience. For example, WeCT web design experts can improve the usability and readability of your website for all devices and browsers. That makes it easy for your customers to find the information they need and take the desired action – like making a purchase, booking an appointment, or subscribing to your newsletter.

3. Maximize Your Competitive Edge

Today, almost every business or brand has competition — and for success, it’s essential for the brand to have a competitive edge. While you may offer a superior product or services and better experience, those unique selling points (USP) can be lost in an outdated, unusable website. 70% of small and local business websites fail to display clear call-to-action. 94% of visitors stopped trusting and engaging websites with degraded user interface (UI) or web design.

Great UI pushes the boundaries of static three-column web design layout and gives users an immersive digital experience. Great UI is not created in a vacuum. A great website has a UI that not just looks good but also tells your brand story. Moreover, a great UI is critical for attaining important website goals and conversion points and responsible for supporting site visitors on their journey toward those goals.

Professional UI is created with your industry, target user, and your brand aesthetic as a focal point. This ensures that your brand maximizes its first impression with users. Working with a professional web design agency will not only provide a website with great UI & UX but also make sure that your brand stands apart from competitors, emphasizing that your product or service is the best.

4. Improve Your Search Ranking

Around 93% of entire web traffic is via a search engine like Google & Bing. This makes it critical to understand how to rank well on search engines if you want to be relevant on the internet. It also demonstrates why search engine optimization (SEO) continues to be the buzzword. SEO is the key driver for organic search rankings on a search engine results page (SERP). Consider this, 88% of internet users who search for a type of business, product, or service on a mobile device call or go to that business within 24 hours.

If your website fails to show up in search results on the first page however, it’s difficult for your business to connect with those consumers. A good website design keeps the SEO best practices in the core together with human centricity and result-oriented strategies. Since the search engine algorithm is complex, SEO strategy often involves weighing pros and cons. Further, the SEO landscape continuously changes – there are new challenges all the time, from algorithm changes to the impact of voice. This is why you need website SEO to rank to drive conversions, sales, and subscribers.

With a competitive SEO strategy and best practices, together with professional web design services, you can ensure your website ranks prominently for keywords or search terms relevant to your business. This also makes sure your website provides the best user experience possible.

For example, if you provide landscape services in Brooklyn, New York, you may want to rank for the keyword, “landscape design Brooklyn,” or, “landscaping Brooklyn.” Depending on your business strategy, you would probably create a webpage optimized for this keyword.

With SEO focused web design strategies, as well as optimization tactics, it’s possible this webpage would rank on the first page of search results. As a result, this enables your business to reach high-value users in your target niche, transforming them from leads to customers.

5. Your Digital Marketing Strategy Base

Your website is the foundation of your digital marketing efforts. Whether you do social media, paid advertisements, or any other digital marketing activity, you have to direct the user to your website. Therefore, to support your digital marketing strategies, it’s critical to build and maintain an optimized and up-to-date website.

With robust and intuitive website design, your business can improve the results of its other Internet marketing activities. For example, a professionally designed and optimized website can compel the users to sign up for your email marketing list and increase the number of subscribers.

Another example can be taken from pay-per-click (PPC) advertising. Professional web design services can help develop landing pages optimized for conversions for your PPC campaign. This is critical to improving the results of your PPC campaign, maximizing your ROI.

Need professional web design services?

As a full-service web design agency, WeCT has expert website design and development resources in-house, but we’re equally comfortable working with third-party dev teams. We collaborate with innovative brands and businesses to create human-centered and future proof websites. Our team delivers high-performance web design with a focus on strategic planning, compelling UI, and superior user experience.

Get in touch today to get started!