Custom WordPress Theme – Why to invest in one? Benefits and Advantages.

Introduction:

Digital presence for businesses has become even more essential after the recent pandemic breakdown. The tough times humanity survived to owe a lot to the internet. The savior of many businesses and startups, being online is something every business should consider. Several platforms are providing easy and hassle-free services to start an online business. WordPress is the most popular and free-to-use publishing platform accompanied by a handy CMS system.

What is WordPress?

WordPress is an open-source content management system. Launched in the year 2003, it is one of the most pioneer CMS across the globe. WordPress websites work on a theme and template system. The platform provides a directory of thousands of free themes and plugins. The free themes are easy to use and cost-effective. One can design a website without expertise at click of fingers.

Every free item comes with certain limitation. The biggest limitation of WordPress themes and plugins is related to the designer templates, maintenance, and updates. WordPress proudly powers 14.7% of the top million world websites today. Some of the most popular websites build using the platform are Forbes, CNN, eBay, Mashable, Sony.

What is a WordPress Theme?

WordPress Theme is a pre-made collection of tools and templates to allow users to create their website. Many website designing tasks like changing colors, typography, and layouts can be performed with a theme.

What is a Custom WordPress Theme?

A Custom WordPress Theme is a custom-made collection of templates and files with enhanced tools and features.

A custom theme is modified to make your web-based business create a unique, smart, and UX-based impression on your customers. Built with user-friendly features and tools for both backend and frontend users a custom theme can be your online business savior.

Investing in a custom theme is a business acumen which is often neglected. Online businesses should consider to invest in custom theme for innovative, creative, and UX-based design layouts.

Here are some benefits and advantages of Custom WordPress Theme.

1. Phenomenal Digital Experience

   A lot of planning is involved to make any business a successful one. Considering an online business, where we totally depend on the technology and network connectivity, it is rather more important to focus on providing best digital experience to the end user.
   Investing in a custom theme development, encompasses design thinking processes that offer the best solutions to meet the user’s requirements.

   Design thinking involves five major steps of research, defining, ideation, prototyping and testing. Every business model offers either products or services. The first major concept of design thinking is to gather information and understand the user’s requirement. Once the user’ requirement is available, the fundamental glitches are identified. Solutions are ideated to overcome user problems. Innovative tested solutions are delivered at the final stage.

Let me make the picture clearer with this case study.

Phase 1: Prototyping

Kala.m came to us for new website implementation after trying their hands on several pre made themes. The features and tools they were looking for the smooth functioning of online business had to be an integrated solution with minimal dependency on third party tools and plugins.

The goal was to create an innovative digital asset for smooth management of their designing portfolio with an integrated online store. This included an exclusive design approach to focus on their individuality as interior designers.

Phase 2: Ideation

We love the oppurtunities to work with the start-ups as it comes with unlimited options to discover our ideas and provide best innovative solutions to the client. Kala.m’s main concept of a website was having a digital office with different sections in the same space. Hence, we wanted to create a simple to operate platform with smooth and natural workflow options. A cohesive automated tool to allow them to convey their message effectively to their visitors.

Phase 3: Finished Product

The newly launched Kala.m website is a digital experience beyond their expectation as it solves their fundamental purpose. The website has different post type loops to showcase their portfolio and new articles in entirely new, fresh and impressive look. We also created an exclusive publishing block for them, deepening our creative acumen.

The finished project is a streamlined tool for Kala.m team to operate, manage, and maintain their online portfolio and shop.

Responsive Website

2. User Friendly and Unique Features

Customization is another name for making things more usable. Custom theme development is creating a digital tool to suit your requirement type. Creating a new product from scratch with pre defined usability features is much easier than recreating the same by tampering an already available product.

With the inputs defined by user, the design and development teams work in coordination to bring out the best solution that is capable of solving the end user’s purpose completely. The coordinated work results in development of easy to use tools enhancing the unique features of the theme.

3. Consistent and Easy Maintenance

A custom made theme is much easier to maintain and update. Maintenance and updates are handy for the people who authors different files, templates and tools involved in a project. It is just like being familiar with your own resources at home, while at a neighbour’s place you get lost to find directions.

Updates and maintenance are crucial phases for any clintele to run parallel with the current digital trends.

4. Integrated Optimization

Optimization refers to selection and implementation of best tools and elements in the making of a fully functional design. Development of a new theme from scratch brings in the oppurtunity for code and design optimization. These optimization factors play a vital role in the long run in terms of website performance.

For instance, website speed is a key factor considered to measure its UX performance. Website speed depends on many factors including code, images, server response, file size etc etc. When building a code from scratch, developers have the freedom to define the coding scope. With selective methodolgies and code experiments website performance can be optimized and improved not only in terms of website speed but for other important aspects like SEO and digital marketing too.

5. Cost Effective

Custom WordPress Theme development is a process that includes in built features of optimization, technincal support, brainstorming, reliablility and security. These features otherwise are a costly affair to get as an individual service, tool or plugin.

Cost of buying tools and plugins individually from different vendors, can easily be reduced with a new theme development plan.

Conclusions:

Custom WordPress Theme are best suited for businesses who want to make their online business a powerful and effortless work flow. The themes are cost effective and bundles a lot of usability features for both backend and frontend support.

If you are looking for custom theme development get in touch with us at +1 (201) 201-9129