Whether you are jumping out from the ship called Google or simply taking advantage of multiple ad platforms for maximum profits then Bing it! If you are an online advertiser looking for an affordable, easy to use feature-rich online advertising platform than Bing Ads is the right choice.
Microsoft offers a fantastic alternative to Google AdWords. Bing is a great online ad platform and highly recommended due to its affordability and robust user-friendly tools. Even better, it allows running ad campaign on both the Bing and Yahoo! search engines.
Why Bing
- Insanely Affordable: – Bing let’s you decide your bid amount for keywords. Moreover, you are charged only once the ad is displayed and clicked. You are also free to choose to either pay now or pay at a later date.
- Ridiculously User-friendly: – It is one of the most incredibly user-friendly ad platform in the industry. Its UI is simple as well as easy to understand and navigate. It also provides comprehensive help documentation and videos that should get your ads up and running in no time.
- Import Campaigns: – One of the great things that Bing does is that it offers you with a quick, efficient and easy to use tool that lets you import your campaigns from other online advertising platforms, saving you the trouble of having to set them up from scratch. You can directly import from your AdWords account, or create an import file and upload it to Bing Ads.
- Ability to Work Offline: – In case you are disconnected from internet Bing Ads’ editor allows you to work offline. You can easily sync any and all changes once you are online. Now enjoy working even when you have no Internet!
- Reach: – It has been localized for many countries and is available in many languages. Even when the language of the search and the results are same, it delivers significantly different results for different parts of globe. Also bing-search comes integrated with popular apps, services and gadgets like Hotmail, Facebook, iPhone, iPad, Siri, Windows 8 and above etc. Online advertisers can use Bing ads to reach their target audience effectively.
The Features
While Microsoft Bing has some tools in common with Google AdWords and other popular online advertising platforms, it is certainly unique enough to standout as a possible alternative for online advertisers.
It offers a wide range of incredible tools that are sure to further enrich your online ad campaigns. I like its easy-to-use and manage Universal Event Tracking tool. As it permits you to track conversion goals and other insights that are important to business. You just have to place one tracking code or tag for your entire website to get useful insights to optimise your campaign.
Next, if your business has mobile apps for Windows, Android, or iOS devices, you will love their App Extensions feature. Just place app extensions on your ads watch traffic boost and increasing app installs as well. It also lets you track clicks and app downloads as conversions together with other insights.
Product Ads feature allows you to market your products in a more attractive format with text, images, pricing and your company name. Bing Shopping Campaigns lets you get the most out of your Product Ads. This provides you better insights and control over ad management. It even lets the advertiser easily import their existing Google Shopping Campaigns.
Other noteworthy features and tools that it offers include Location Targeting, which lets you target specific geographic area; Sitelink Extensions, lets you promote specific page on your website; Location Extensions lets your local business found easily. Similarly, the Call Extensions, lets you display phone number directly on your search ad.
The Advantage
The main advantage of Bing Ads over Google AdWords is better support service. With no automated reply templates and real people solving your problems. In case help documents and videos are not sufficient, support team is always available via online chat 24×7. Phone call option is also available.
Bing is incredibly user-friendly online ad platform that both beginners and experienced online advertisers will love. Since it offer tons of great features and the ability to choose how much you will spend. Bing has lower prices compared to the Google AdWords.
Today, Yahoo-Bing Network accounts for nearly 33% of the online search share in the US. It is to be noted that as compared to Google AdWords, this network generally have lower traffic. Yet it’s of exceedingly high quality so you can expect a good ROI.
Bing is an amazing online advertising platform and a great alternative of Google AdWords. You will definitely not regret advertising on Bing! Please share your thoughts and comments below.
About the Author: Bhasker Thapan
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