CASE STUDY
WebMeOnline.com
CHALLENGE: INCREASE BRAND OUTREACH
Web Me Online is one of the leading Internet domain registrar and web hosting company but increased competition, particularly from Go Daddy & Hostgator, meant they had to take things up a level.
WeCT had previously worked with the Web Me Online on their most recent PPC activity and, this time round, they asked us to create a seriously revved up omni-channel digital performance strategy that would help them dominate.
In raw performance terms, WeCT were challenged to deliver a 250% uplift in YoY sales, drive 350,000 new site visitors and increase the market share. Game on.
WHAT WE DID
After through Google Analytics audience analysis, we created 300 ad groups and 800 keywords for the campaign.
Using customized ad copy, maxing out on long-tail keywords and trumpeting the brilliance of the Web Me Online mobile site, we helped them blitz the bottom of the funnel.
Moreover, through the use of advanced prospecting and retargeting techniques comprising behavioral, contextual, in-market and demographic segmentation, and TrueView to sync our display campaign to its youtube adverts, Web Me Online only invested ad budget into the users most likely to convert.
RESULTS
ROI UP 1876%
250% YoY uplift in paid revenue and 1876% rise in ROI.
350K NEW VISITORS
350,000 visitors driven to WebMeOnline.com for the first time, growing it’s core community and boosting future revenue potential.
SALES UP 250% YOY
129% YoY uplift in clicks and 250% in YoY sales were achieved for the first time.
WeCT’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their multi discipline skills in web design, content, SEO and paid media including video ads have cleverly thrust WebMeOnline into the mind-sets of key influencers in the domain name & hosting industry. Our partnership with WeCT has significantly help us to drive long term growth and loyalty.
SAM, WEB ME ONLINE
