Digital Marketing Mistakes

Top 5 digital marketing mistakes you should avoid.

Digital marketing is the biggest thing happening in the industry right now. Today more than 80% of executives are spending heavily especially on digital marketing compared to traditional marketing. Yet many times they lack real understanding of the expectations they should keep from their digital marketing campaigns or from a digital marketing agency. Here are top 5 biggest digital marketing mistakes companies make and how to avoid them.

Digital Marketing Mistakes #1: Poor Planing

The lack of structured cohesive digital strategy will lead to unproductively leading to wastage of time, money and opportunities. Before you invest real money and efforts towards your digital marketing campaigns you should have the following planned out.

• Define your target market and marketing objectives.
• Perform a SWOT Analysis.
• Have a clear budget.

The “plan” is the key element to any strategy and without it your chances of success are few or limited.

Digital Marketing Mistakes #2: Overlooking mobile

Today 62% consumers use mobile as a platform for their digital media time. Particularly mobile apps account for over 50 percent of digital total time. Therefore, mobile apps are an effective platform for reaching target audience. Hence it is important to get your business mobile ads strategy in place.

If you have not yet developed your business mobile strategy, start with considering whether an mobile app, mobile site or mobile ads would be a good platform for you to speak to your target audience and deliver timely, appropriate and meaningful digital content that helps your customer making desired decision.

If you do not have a mobile site make sure your business website is responsive and compatible with all major mobile devices – be it running on Android, iOS, Windows Phone or any other O/s. Create special offers that are tailored to your mobile app / site to increase customer engagement and receive enhanced results.

Digital Marketing Mistakes #3: Unrealistic Expectations

If you expect digital marketing efforts are going to serve you immediate results, think again. Just like any other marketing even digital campaigns will take time to get developed, optimized, and improved to where you will see the results you were hoping for.

The following are general timelines per service:

• Pay Per Click Campaign including A/B testing: 90-120 days.
• Search Engine Optimisation: 90-180 days.
• Social Media: 30-45 days.

Be patient and let the campaigns develop.  Do not change your strategy Just because you didn’t get results in first and second week.  Too many times businesses hop around changing digital strategies, changing channels and so on but hardly try to find out what really worked and what didn’t.

Digital Marketing Mistakes #4: Too much retargeting

Remarketing, or retargeting, is a tool that digital marketers use to reach people who have already visited company’s website to return to the website again — and complete the desired action.

If retargeting is done well, it’s a really effective and high-return tactic but research shows consumers are often less enthusiastic about retargeting and too much retargeting might annoy them to the point where company might lose them forever.

To get retargeting to work use the tactic in moderation with caution and clear defined objective to drive more business while offering value to customers.

Digital MarketingMistakes #5: Ignoring Analytics

Key stakeholders must be well aware and take ownership of critical data points. You need to run digital audits every month to optimize your efforts and weed out unqualified work. This will save you a lot of money in the long run.

As digital marketing continues to grow and evolve it will eventually eclipse traditional print, TV and radio. Now is the time to go digital and get most out of your marketing spends. You need to be ready to keep up with the times. So to be successful prepare a comprehensive digital marketing strategy that can blend with the evolving trends.